Post by account_disabled on Feb 25, 2024 18:54:36 GMT 8
Trade Marketing encourages promoting a company's product to a retailer , so that the latter promotes it better than its competing retailers. An example of this can be seen in supermarkets, where items located on the middle shelves are better positioned in the consumer's view than those on the top or bottom shelves. Any company can carry out this set of strategies, but the conditions of the contract are set by the party best positioned in the market, in our example, the supermarket. What objectives does The objectives of Trade Marketing can focus on two different areas:
wholesalers and physical points of sale . The first is essential to ensure that the product is widely distributed in different points of sale for the final consumer. The second is retailers. And, the final objective is for these two paths India Car Owner Phone Number List to come together, ensuring that the product is placed in a privileged position , with sufficient repertoire at the physical point of sale. This privileged position is achieved with multiple techniques : increasing product rotation at the point of sale, planning promotions, producing merchandising and generating traffic to the store and with innovative methods that attract the buyer's attention and improve their experience, such as Digital Signage . :
Digital Signage or Dynamic Advertising , in order to accelerate consumption and sales. What advantages does Trade Marketing offer? Optimize the supply chain , thanks to greater communication between manufacturer and distributor, which will help reduce the bullwhip effect . Improve turnover at the point of sale thanks to the improvement of the supply chain. In support of Shopping Marketing, you can better understand the way in which a buyer carries out their purchasing process. Allow the manufacturer to obtain greater profitability and optimize sales thanks to the competitive advantage it achieves over its competition.
wholesalers and physical points of sale . The first is essential to ensure that the product is widely distributed in different points of sale for the final consumer. The second is retailers. And, the final objective is for these two paths India Car Owner Phone Number List to come together, ensuring that the product is placed in a privileged position , with sufficient repertoire at the physical point of sale. This privileged position is achieved with multiple techniques : increasing product rotation at the point of sale, planning promotions, producing merchandising and generating traffic to the store and with innovative methods that attract the buyer's attention and improve their experience, such as Digital Signage . :
Digital Signage or Dynamic Advertising , in order to accelerate consumption and sales. What advantages does Trade Marketing offer? Optimize the supply chain , thanks to greater communication between manufacturer and distributor, which will help reduce the bullwhip effect . Improve turnover at the point of sale thanks to the improvement of the supply chain. In support of Shopping Marketing, you can better understand the way in which a buyer carries out their purchasing process. Allow the manufacturer to obtain greater profitability and optimize sales thanks to the competitive advantage it achieves over its competition.